Although Volkswagen is the most popular car brand in the Netherlands, it didn’t show on its Facebook page. To help change that, interactive advertising agency Achtung! decided to bring back one of the classic icons and build it in the most social way possible. With likes. Fans where asked to vote for either the Beetle or the T1 van. The first car to reach 20.000 likes would actually be built. We we’re asked to design the exterior as well as the interiour of the Fanwagen, allong with some posters, brochures, a callender and the friendfinder.
The Fanwagen introduction video.
_Fanwagen manuals _
First interior designs
The Volkswagen Fanwagen campaign became a Webby Award Honoree and a One Show Nominee, won several national and international prices, amongst which a Golden Spinaward, Esprix Silver, Cannes Lions Silver, was nominated at Eurobest and was shortlisted twice at Cannes Lions.
Dog and Pony Amsterdam believes the foundations of design are rooted in strong ideas. Our team stands for craftsmanship, contemporary and distinctive design. We create media-defined solutions that have won awards at national and international level.
We work for clients including The Royal Concertgebouw, NPO3, Achtung, Lebowski Publishers and Grove Atlantic.
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