Polo 444

For the launch of the new Polo, Volkswagen wanted to target a younger audience than usual. But how do you target a generation that cares more about sneakers than cars? Achtung! decided to embrace this fact and teamed up with Dog and Pony and Hong Kong Stuntteam. We designed the logo, color scheme, shoebox and leaflet while famous sneaker designer Hing Yueng designed the interior and the 444 sneaker.

 
 
 
 
 

Sneaker design & interior design by Hong Kong Stuntteam, LA.

 

The Volkswagen Polo 444 campaign won a bronze Esprix and Silver at SpinAwards.

Dog and Pony Amsterdam believes the foundations of design are rooted in strong ideas. Our team stands for craftsmanship, contemporary and distinctive design. We create media-defined solutions that have won awards at national and international level.

We work for clients including The Royal Concertgebouw, NPO3, Achtung, Lebowski Publishers and Grove Atlantic.
If you'd like to find out more about what we do, we'd be happy to invite you for a chat.