3FM Awards

When Achtung! was asked to come up with a theme for the 2013 3FM awards (music awards celebrating the best dutch musical acts of the year) the unthinkable happened: Beatrix, Queen of the Netherlands, announced her resignation. Timing was just right to turn the crowning into a democratic event, and crown the best musical artists of the year into the new king or queen (of music) by popular vote. We designed some royal costumes made out of musical elements and build a campaign around it.

Sketches for the suits


Sketches for the 3FM Award trophy and sceptre


Key visuals


Dog and Pony Amsterdam believes the foundations of design are rooted in strong ideas. Our team stands for craftsmanship, contemporary and distinctive design. We create media-defined solutions that have won awards at national and international level.

We work for clients including The Royal Concertgebouw, NPO3, Achtung, Lebowski Publishers and Grove Atlantic.
If you'd like to find out more about what we do, we'd be happy to invite you for a chat.