Identity An Apple a Day

An Apple a Day is a conceptstore for children from the age of 0 to 12, where they emphasize childrens development. It’s a store as well as a practice for remedial therapy for children, and both entities focus on durable development.


Our idea for this identity is based on the idea that fantasy is the one thing that truly distinguishes children from grown-ups. Children get ideas and see possibilities everywhere. For the base of the An Apple a Day identity we created a typeface that’s both fun to look at and imaginative. It’s a world of its own in which development, encouragement and fantasy are leading. Every character equals an icon that refers to playing and developping, or to an element from either store or practice. It’s a fantasy world.


Stationery and additional items


More soon..


Dog and Pony Amsterdam believes the foundations of design are rooted in strong ideas. Our team stands for craftsmanship, contemporary and distinctive design. We create media-defined solutions that have won awards at national and international level.

We work for clients including The Royal Concertgebouw, NPO3, Achtung, Lebowski Publishers and Grove Atlantic.
If you'd like to find out more about what we do, we'd be happy to invite you for a chat.