Felix in de steigers

Felix Meritis (‘Happy through Merit’) is an eminent house of culture in Amsterdam. It was founded in the 18th century and has been a meeting place for artists, scientists, entrepreneurs and politicians since. In spring 2016 the building will be subject to a profound renovation, and will be opening it’s doors again late 2017. Before the renovation, an extensive cultural program is put together under the name ‘Felix in de steigers’. Felix Meritis asked us to develop a visual identity for the ‘Felix in de steigers’-concept. Taking the classic facade typography as a starting point, we designed a fresh contemporary visual identity, with clear reference to the building’s rich legacy.


Dog and Pony Amsterdam believes the foundations of design are rooted in strong ideas. Our team stands for craftsmanship, contemporary and distinctive design. We create media-defined solutions that have won awards at national and international level.

We work for clients including The Royal Concertgebouw, NPO3, Achtung, Lebowski Publishers and Grove Atlantic.
If you'd like to find out more about what we do, we'd be happy to invite you for a chat.