Poetry festival

Poetry festival De nieuwe liefde asked us to develop a creative concept and visual identity to get poetry to peoples attention again and urge them to think about what poetry is. Obviously people could find out on the festival.

For us, poetry is a common moment made exceptional. It‘s extracted from it’s ordinary environment. Anything or any moment can cause insight that becomes subject of poetry. So, we thought of a concept that has no substance in itself, but retracts it’s meaning from it’s environment by asking one simple question: ‘Is this poetry?

Transparent posters


Dog and Pony Amsterdam believes the foundations of design are rooted in strong ideas. Our team stands for craftsmanship, contemporary and distinctive design. We create media-defined solutions that have won awards at national and international level.

We work for clients including The Royal Concertgebouw, NPO3, Achtung, Lebowski Publishers and Grove Atlantic.
If you'd like to find out more about what we do, we'd be happy to invite you for a chat.