First World Problem Pills®

Our problems are often slightly different from problems in other parts of the world. First World Problems. Don’t we all have them? But how to get rid of them? Together with advertising agency Sue Amsterdam we created an identity for the First World Problem Store, a store initiated by the Aids Fund where you can buy pills to cure all your First World Problems. And if you do, you’ll instantly support the Aids Fonds, a foundation that makes HIV and Aids medicines accessible to everyone, everywhere.

We were responsible for the packaging design, P.O.S. materials in the store and various promotion materials.


Dog and Pony Amsterdam believes the foundations of design are rooted in strong ideas. Our team stands for craftsmanship, contemporary and distinctive design. We create media-defined solutions that have won awards at national and international level.

We work for clients including The Royal Concertgebouw, NPO3, Achtung, Lebowski Publishers and Grove Atlantic.
If you'd like to find out more about what we do, we'd be happy to invite you for a chat.