Grand Theatre visual identity

Grand Theatre is situated in a unique historical building in the heart of the southern town of Breda. The expressionist Art Déco building was constructed in 1919 and was used as a theater and cinema until 2007. The bookstore annex espressobar annex lunchroom opened its doors early 2016. We were asked to develop a visual identity that would incorporate the history of the building, the bookstore as well as the catering concept.


The design concept is centered around the Art Deco style of the 1920’s. Breda’s coat of arms, visible on different spots in the building, was abstracted into the primary logo.


Dog and Pony Amsterdam believes the foundations of design are rooted in strong ideas. Our team stands for craftsmanship, contemporary and distinctive design. We create media-defined solutions that have won awards at national and international level.

We work for clients including The Royal Concertgebouw, NPO3, Achtung, Lebowski Publishers and Grove Atlantic.
If you'd like to find out more about what we do, we'd be happy to invite you for a chat.