Restyling the Big Three

Football clubs and their logo, not rarely a painful marriage. With their sports edition coming up, design magazine Creatie asked us to look with a fresh eye to the graphic appearance of Holland’s classic top-3: Ajax, Feyenoord and PSV.

The great tradition of these three football clubs provided us more than enough inspiration to thoroughly restyle the logo’s. And, while we’re on the subject, why not look at the outfits as well?


Dog and Pony Amsterdam believes the foundations of design are rooted in strong ideas. Our team stands for craftsmanship, contemporary and distinctive design. We create media-defined solutions that have won awards at national and international level.

We work for clients including The Royal Concertgebouw, NPO3, Achtung, Lebowski Publishers and Grove Atlantic.
If you'd like to find out more about what we do, we'd be happy to invite you for a chat.