A book about the ‘de Nieuwe Stijl’. The New Style was art, defined as an ultimate form of non-art. The design of the cover is too an absolute non-design: we didn’t use any capitals, because that was considered unnecessary at the time; we didn’t use photography because the book itself is all there is to explain about the given of a book. The colour use is reduced to black and white to keep it simpel, with a hint of bronze for elegance.

Rotterdam was nominated for Best Design at the European Design Awards in 2013.


Dog and Pony Amsterdam believes the foundations of design are rooted in strong ideas. Our team stands for craftsmanship, contemporary and distinctive design. We create media-defined solutions that have won awards at national and international level.

We work for clients including The Royal Concertgebouw, NPO3, Achtung, Lebowski Publishers and Grove Atlantic.
If you'd like to find out more about what we do, we'd be happy to invite you for a chat.