Sonic the Hedgehog

Sonic the Hedgehog. SEGA’s flagship creature, one of the most recognizable game characters ever created and forever etched in the memory of milions of gamers worldwide. On the occasion of Sonic’s 25th birthday, we were asked to design the official ‘Sonic The Hedgehog 25th Anniversary Art Book’. The coffee table-style book features illustrations, promotional art and rare images from 1991 to 2016, with a written history of the origins and evolution of Sonic.
A trip down memory lane. Or, as Wired put it: “Relive your gaming youth with these nostalgic images from ‘Sonic The Hedgehog anniversary book.”


Dog and Pony Amsterdam believes the foundations of design are rooted in strong ideas. Our team stands for craftsmanship, contemporary and distinctive design. We create media-defined solutions that have won awards at national and international level.

We work for clients including The Royal Concertgebouw, NPO3, Achtung, Lebowski Publishers and Grove Atlantic.
If you'd like to find out more about what we do, we'd be happy to invite you for a chat.