Brand identity

Upinion started off as a Dutch startup and immediately caused a revolution in the traditional world of market research. With their tailor-made software they allow companies from all over the world to get in touch with consumers. Ask questions, get real-time answers and start a durable conversation with your target audience.

We created a comprehensive visual identity, from logo and stationery to website and app design. Together with Upinion, we developed user cases, providing an overview of the total scope of the Upinion services.


Dog and Pony Amsterdam believes the foundations of design are rooted in strong ideas. Our team stands for craftsmanship, contemporary and distinctive design. We create media-defined solutions that have won awards at national and international level.

We work for clients including The Royal Concertgebouw, NPO3, Achtung, Lebowski Publishers and Grove Atlantic.
If you'd like to find out more about what we do, we'd be happy to invite you for a chat.