Visual identity Eredivisie

The main football competition of the Nederlands, Eredivisie, has introduced their new visual identity during the last match day of the 2016-2017 season. By combining the E and an abstraction of the center circle of the playing field, we created a powerful, iconic logo, that formed the starting point for the development of a rich, modern visual language, that works throughout all communication levels and platforms.

And this is just the start. At the beginning of season 2017-2018 we will drop a lot more of Eredivisie materials. Stay tuned!


Dog and Pony Amsterdam believes the foundations of design are rooted in strong ideas. Our team stands for craftsmanship, contemporary and distinctive design. We create media-defined solutions that have won awards at national and international level.

We work for clients including The Royal Concertgebouw, NPO3, Achtung, Lebowski Publishers and Grove Atlantic.
If you'd like to find out more about what we do, we'd be happy to invite you for a chat.