Establishing worldwide brand awareness

Establishing worldwide brand awareness

Establishing worldwide brand awareness

Establishing worldwide brand awareness

Establishing worldwide brand awareness

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Internal identity
Booking.com

Internal identity
Booking.com

Internal identity
Booking.com

Internal identity
Booking.com

Internal identity
Booking.com

Empowerment through design

Empowerment through design

Empowerment through design

Empowerment through design

Empowerment through design

Background

Background

Background

Background

Background

Booking.com is the world’s largest online accommodations platform, with more than one million rooms booked per day. Booking.com’s workforce is over 10,000 strong and spans across its 158 offices worldwide.

Booking.com is the world’s largest online accommodations platform, with more than one million rooms booked per day. Booking.com’s workforce is over 10,000 strong and spans across its 158 offices worldwide.

Booking.com is the world’s largest online accommodations platform, with more than one million rooms booked per day. Booking.com’s workforce is over 10,000 strong and spans across its 158 offices worldwide.

Booking.com is the world’s largest online accommodations platform, with more than one million rooms booked per day. Booking.com’s workforce is over 10,000 strong and spans across its 158 offices worldwide.

Booking.com is the world’s largest online accommodations platform, with more than one million rooms booked per day. Booking.com’s workforce is over 10,000 strong and spans across its 158 offices worldwide.

Objective

Objective

Objective

Objective

Objective

A huge workforce means a large number of internal communications. Booking.com approached us to help create an internal communication system between the staff and offices that’s consistent and expresses its brand values.

A huge workforce means a large number of internal communications. Booking.com approached us to help create an internal communication system between the staff and offices that’s consistent and expresses its brand values.

A huge workforce means a large number of internal communications. Booking.com approached us to help create an internal communication system between the staff and offices that’s consistent and expresses its brand values.

A huge workforce means a large number of internal communications. Booking.com approached us to help create an internal communication system between the staff and offices that’s consistent and expresses its brand values.

A huge workforce means a large number of internal communications. Booking.com approached us to help create an internal communication system between the staff and offices that’s consistent and expresses its brand values.

Approach

Approach

Approach

Approach

Approach

Our goal was to create a solution that is interactive and helps staff at all levels to disseminate ideas that are focussed on brand building and express themselves more freely. We created booking:people – a versatile branded communication toolkit that uses graphics, illustrations, type and motion graphics, in a simple and flexible expression.

Our goal was to create a solution that is interactive and helps staff at all levels to disseminate ideas that are focussed on brand building and express themselves more freely. We created booking:people – a versatile branded communication toolkit that uses graphics, illustrations, type and motion graphics, in a simple and flexible expression.

Our goal was to create a solution that is interactive and helps staff at all levels to disseminate ideas that are focussed on brand building and express themselves more freely. We created booking:people – a versatile branded communication toolkit that uses graphics, illustrations, type and motion graphics, in a simple and flexible expression.

Our goal was to create a solution that is interactive and helps staff at all levels to disseminate ideas that are focussed on brand building and express themselves more freely. We created booking:people – a versatile branded communication toolkit that uses graphics, illustrations, type and motion graphics, in a simple and flexible expression.

Our goal was to create a solution that is interactive and helps staff at all levels to disseminate ideas that are focussed on brand building and express themselves more freely. We created booking:people – a versatile branded communication toolkit that uses graphics, illustrations, type and motion graphics, in a simple and flexible expression.

Result

Result

Result

Result

Result

Booking:people is a playful, personal and easy to use internal brand experiences. It provides the tools for employees to personalize their brand communication assets, be consistent, and have a smooth conversation with each other.

Booking:people is a playful, personal and easy to use internal brand experiences. It provides the tools for employees to personalize their brand communication assets, be consistent, and have a smooth conversation with each other.

Booking:people is a playful, personal and easy to use internal brand experiences. It provides the tools for employees to personalize their brand communication assets, be consistent, and have a smooth conversation with each other.

Booking:people is a playful, personal and easy to use internal brand experiences. It provides the tools for employees to personalize their brand communication assets, be consistent, and have a smooth conversation with each other.

Booking:people is a playful, personal and easy to use internal brand experiences. It provides the tools for employees to personalize their brand communication assets, be consistent, and have a smooth conversation with each other.

We based the visual language on the brand values, using the dots as a unifying element across the identity

We based the visual language on the brand values, using the dots as a unifying element across the identity

We based the visual language on the brand values, using the dots as a unifying element across the identity

We based the visual language on the brand values, using the dots as a unifying element across the identity

We based the visual language on the brand values, using the dots as a unifying element across the identity

Employees can present their ideas and newly developed projects using the toolkit and can inspire collegues worldwide

Employees can present their ideas and newly developed projects using the toolkit and can inspire collegues worldwide

Employees can present their ideas and newly developed projects using the toolkit and can inspire collegues worldwide

Employees can present their ideas and newly developed projects using the toolkit and can inspire collegues worldwide

Employees can present their ideas and newly developed projects using the toolkit and can inspire collegues worldwide

The design system was introduced at the Booking.com Annual Meeting (BAM), one of the largest corporate staff meetings in the world

The design system was introduced at the Booking.com Annual Meeting (BAM), one of the largest corporate staff meetings in the world

The design system was introduced at the Booking.com Annual Meeting (BAM), one of the largest corporate staff meetings in the world

The design system was introduced at the Booking.com Annual Meeting (BAM), one of the largest corporate staff meetings in the world

The design system was introduced at the Booking.com Annual Meeting (BAM), one of the largest corporate staff meetings in the world

Let's connect

Let's connect

Let's connect

Let's connect

Let's connect

De Groene Draeck
Grasweg 79
1031 HX Amsterdam


Google maps

De Groene Draeck
Grasweg 79
1031 HX Amsterdam


Google maps

De Groene Draeck
Grasweg 79
1031 HX Amsterdam


Google maps


De Groene Draeck
Grasweg 79
1031 HX Amsterdam


Google maps

De Groene Draeck
Grasweg 79
1031 HX Amsterdam

Google maps

©2024 DOG AND PONY B.V.

©2024 DOG AND PONY B.V.

©2024 DOG AND PONY B.V.

©2024 DOG AND PONY B.V.

©2024 DOG AND PONY B.V.