Rebranding a football league on national and international level

Rebranding a football league on national and international level

Rebranding a football league on national and international level

Rebranding a football league on national and international level

Rebranding a football league on national and international level

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Identity
Eredivisie

Identity
Eredivisie

Identity
Eredivisie

Identity
Eredivisie

Identity
Eredivisie

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Visualising the core of Dutch football

Visualising the core of Dutch football

Visualising the core of Dutch football

Visualising the core of Dutch football

Visualising the core of Dutch football

Background

Background

Background

Background

Background

Eredivisie is the top division of professional football in the Netherlands. Eredivisie consists of 18 clubs and was founded in 1956. The league has produced numerous international world-class players ever since.

Eredivisie is the top division of professional football in the Netherlands. Eredivisie consists of 18 clubs and was founded in 1956. The league has produced numerous international world-class players ever since.

Eredivisie is the top division of professional football in the Netherlands. Eredivisie consists of 18 clubs and was founded in 1956. The league has produced numerous international world-class players ever since.

Eredivisie is the top division of professional football in the Netherlands. Eredivisie consists of 18 clubs and was founded in 1956. The league has produced numerous international world-class players ever since.

Eredivisie is the top division of professional football in the Netherlands. Eredivisie consists of 18 clubs and was founded in 1956. The league has produced numerous international world-class players ever since.

Objective

Objective

Objective

Objective

Objective

The main national aspiration of Eredivisie is to promote football as an important connective force within Dutch society. On international level, Eredivisie’s ambition is to be one of Europe’s best and most compelling football leagues, after the so called ‘big five’ (Premier League, Bundesliga, La Liga, Serie A, Ligue 1). We were challenged to connect these two ambitions into a thriving new identity.

The main national aspiration of Eredivisie is to promote football as an important connective force within Dutch society. On international level, Eredivisie’s ambition is to be one of Europe’s best and most compelling football leagues, after the so called ‘big five’ (Premier League, Bundesliga, La Liga, Serie A, Ligue 1). We were challenged to connect these two ambitions into a thriving new identity.

The main national aspiration of Eredivisie is to promote football as an important connective force within Dutch society. On international level, Eredivisie’s ambition is to be one of Europe’s best and most compelling football leagues, after the so called ‘big five’ (Premier League, Bundesliga, La Liga, Serie A, Ligue 1). We were challenged to connect these two ambitions into a thriving new identity.

The main national aspiration of Eredivisie is to promote football as an important connective force within Dutch society. On international level, Eredivisie’s ambition is to be one of Europe’s best and most compelling football leagues, after the so called ‘big five’ (Premier League, Bundesliga, La Liga, Serie A, Ligue 1). We were challenged to connect these two ambitions into a thriving new identity.

The main national aspiration of Eredivisie is to promote football as an important connective force within Dutch society. On international level, Eredivisie’s ambition is to be one of Europe’s best and most compelling football leagues, after the so called ‘big five’ (Premier League, Bundesliga, La Liga, Serie A, Ligue 1). We were challenged to connect these two ambitions into a thriving new identity.

Approach

Approach

Approach

Approach

Approach

The ambitions were translated into two propositions for general communication. ‘Eredivisie. Ons voetbal’, which roughly translates to ‘Eredivisie. Our football’ expresses the unity people feel whenever playing, watching and experiencing football in the Netherlands.
‘Made in the Eredivisie’ is the slogan used in international communication to highlight all the great players that the league has produced since its establishment. 
We took these two concepts as a starting point for development of a multiple-platform graphic language.

The ambitions were translated into two propositions for general communication. ‘Eredivisie. Ons voetbal’, which roughly translates to ‘Eredivisie. Our football’ expresses the unity people feel whenever playing, watching and experiencing football in the Netherlands.
‘Made in the Eredivisie’ is the slogan used in international communication to highlight all the great players that the league has produced since its establishment. 
We took these two concepts as a starting point for development of a multiple-platform graphic language.

The ambitions were translated into two propositions for general communication. ‘Eredivisie. Ons voetbal’, which roughly translates to ‘Eredivisie. Our football’ expresses the unity people feel whenever playing, watching and experiencing football in the Netherlands.
‘Made in the Eredivisie’ is the slogan used in international communication to highlight all the great players that the league has produced since its establishment. 
We took these two concepts as a starting point for development of a multiple-platform graphic language.

The ambitions were translated into two propositions for general communication. ‘Eredivisie. Ons voetbal’, which roughly translates to ‘Eredivisie. Our football’ expresses the unity people feel whenever playing, watching and experiencing football in the Netherlands.
‘Made in the Eredivisie’ is the slogan used in international communication to highlight all the great players that the league has produced since its establishment. 
We took these two concepts as a starting point for development of a multiple-platform graphic language.

The ambitions were translated into two propositions for general communication.
‘Eredivisie. Ons voetbal’, which roughly translates to ‘Eredivisie. Our football’ expresses the unity people feel whenever playing, watching and experiencing football in the Netherlands.
‘Made in the Eredivisie’ is the slogan used in international communication to highlight all the great players that the league has produced since its establishment.

We took these two concepts as a starting point for development of a multiple-platform graphic language.

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Result

Result

Result

Result

Result

As several broadcasters were to apply this visual identity into their programming it was crucial to provide them with a broad pallet of designs, graphic as well as motion. We created a modern easy to adapt visual identity fit for usage on any thinkable platform.

As several broadcasters were to apply this visual identity into their programming it was crucial to provide them with a broad pallet of designs, graphic as well as motion. We created a modern easy to adapt visual identity fit for usage on any thinkable platform.

As several broadcasters were to apply this visual identity into their programming it was crucial to provide them with a broad pallet of designs, graphic as well as motion. We created a modern easy to adapt visual identity fit for usage on any thinkable platform.

As several broadcasters were to apply this visual identity into their programming it was crucial to provide them with a broad pallet of designs, graphic as well as motion. We created a modern easy to adapt visual identity fit for usage on any thinkable platform.

As several broadcasters were to apply this visual identity into their programming it was crucial to provide them with a broad pallet of designs, graphic as well as motion. We created a modern easy to adapt visual identity fit for usage on any thinkable platform.

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A visual identity fit for usage on any thinkable platform

A visual identity fit for usage on any thinkable platform

The identity comes to life using a combination of simple, bold graphic elements and clear motion design

A visual identity fit for usage on any thinkable platform

A visual identity fit for usage on any thinkable platform

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The identity comes to life using a combination of simple, bold graphic elements and clear motion design

The identity comes to life using a combination of simple, bold graphic elements and clear motion design

A visual identity fit for usage on any thinkable platform

The identity comes to life using a combination of simple, bold graphic elements and clear motion design

The identity comes to life using a combination of simple, bold graphic elements and clear motion design

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In collaboration with
Addikt 

In collaboration with
Addikt


Let's connect

Let's connect

Let's connect

Let's connect

Let's connect

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Contact

Contact

Contact

+31 (0)20 717 32 31
info@dogandpony.nl
www.dogandpony.nl

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Facebook

LinkedIn

+31 (0)20 717 32 31
info@dogandpony.nl
www.dogandpony.nl

Instagram

Facebook

LinkedIn

+31 (0)20 717 32 31
info@dogandpony.nl
www.dogandpony.nl

Instagram

Facebook

LinkedIn

Address

Address

Address

Weesperstraat 388
1018 DN Amsterdam
The Netherlands

Google maps

Weesperstraat 388
1018 DN Amsterdam
The Netherlands

Google maps

Weesperstraat 388
1018 DN Amsterdam
The Netherlands

Google maps


Weesperstraat 388
1018 DN Amsterdam
The Netherlands

Google maps

Weesperstraat 388
1018 DN Amsterdam
The Netherlands

Google maps

©2018 DOG AND PONY B.V.

©2018 DOG AND PONY B.V.

©2018 DOG AND PONY B.V.

©2018 DOG AND PONY B.V.

©2018 DOG AND PONY B.V.