65 years of Eredivisie
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Identity
Eredivisie CV
Background
Eredivisie is the top division of professional football in the Netherlands. Eredivisie consists of 18 clubs and was founded in 1956. In the year 2021 Eredivisie celebrated its 65-year anniversary.
Objective
To support a yearlong of festivities like anniversary ceremonies, gala matches, campaigns and broadcasting packages, Eredivisie was looking for an addition to their brand identity we developed a few years back.
Approach
The obvious thing to do in anniversary logo-making is to add a ribbon or other type of decoration that adds a festive gesture to the brand. Our challenge was to make such an addition without losing the clean feel of the logo. Holding on to the animation principle we developed for the original logo mark, we came up with a clean and elegant three lined wreath on each side of the 65 and crowned it subtly with the Eredivisie wordmark. To finish things off we added a warm gold to the colour pallet. We worked together with ESPN to develop the leader for the seasons Eredivisie programming.
Result
The existing brand identity evolved into an easy to adapt visual identity fit for usage on all brand expressions in a year packed with festivities. Our design for the 2021 Eredivisie kit was even integrated in the EA Sports FIFA21 game.
Contact
Contact
Contact
+31 (0)20 717 32 31
info@dogandpony.nl
www.dogandpony.nl
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+31 (0)20 717 32 31
info@dogandpony.nl
www.dogandpony.nl
Instagram
Facebook
LinkedIn
+31 (0)20 717 32 31
info@dogandpony.nl
www.dogandpony.nl
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Facebook
LinkedIn
Address
Address
Address
De Groene Draeck
Grasweg 79
1031 HX Amsterdam
Google maps
De Groene Draeck
Grasweg 79
1031 HX Amsterdam
Google maps
De Groene Draeck
Grasweg 79
1031 HX Amsterdam
Google maps
De Groene Draeck
Grasweg 79
1031 HX Amsterdam
Google maps
De Groene Draeck
Grasweg 79
1031 HX Amsterdam
Google maps
©2024 DOG AND PONY B.V.
©2024 DOG AND PONY B.V.
©2024 DOG AND PONY B.V.
©2024 DOG AND PONY B.V.
©2024 DOG AND PONY B.V.