Branding an eminent house of culture in Amsterdam

Branding an eminent house of culture in Amsterdam

Branding an eminent house of culture in Amsterdam

Branding an eminent house of culture in Amsterdam

Branding an eminent house of culture in Amsterdam

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Identity
Felix Meritis

Identity
Felix Meritis

Identity
Felix Meritis

Identity
Felix Meritis

Identity
Felix Meritis

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Background

Background

Background

Background

Background

Felix Meritis ('Happy through Merit') is an eminent house of culture in Amsterdam. It was founded in the 18th century and has been a meeting place for artists, scientists, entrepreneurs and politicians since.

Felix Meritis ('Happy through Merit') is an eminent house of culture in Amsterdam. It was founded in the 18th century and has been a meeting place for artists, scientists, entrepreneurs and politicians since.

Felix Meritis ('Happy through Merit') is an eminent house of culture in Amsterdam. It was founded in the 18th century and has been a meeting place for artists, scientists, entrepreneurs and politicians since.

Felix Meritis ('Happy through Merit') is an eminent house of culture in Amsterdam. It was founded in the 18th century and has been a meeting place for artists, scientists, entrepreneurs and politicians since.

Felix Meritis ('Happy through Merit') is an eminent house of culture in Amsterdam. It was founded in the 18th century and has been a meeting place for artists, scientists, entrepreneurs and politicians since.

Objective

Objective

Objective

Objective

Objective

In spring 2016 the building was subject to a profound renovation, taking at least two years. In the meantime, the building was still open to the public and an extensive cultural programming was put together under the name 'Felix in de steigers'. Felix Meritis asked us to develop a visual identity.

In spring 2016 the building was subject to a profound renovation, taking at least two years. In the meantime, the building was still open to the public and an extensive cultural programming was put together under the name 'Felix in de steigers'. Felix Meritis asked us to develop a visual identity.

In spring 2016 the building was subject to a profound renovation, taking at least two years. In the meantime, the building was still open to the public and an extensive cultural programming was put together under the name 'Felix in de steigers'. Felix Meritis asked us to develop a visual identity.

In spring 2016 the building was subject to a profound renovation, taking at least two years. In the meantime, the building was still open to the public and an extensive cultural programming was put together under the name 'Felix in de steigers'. Felix Meritis asked us to develop a visual identity.

In spring 2016 the building was subject to a profound renovation, taking at least two years. In the meantime, the building was still open to the public and an extensive cultural programming was put together under the name 'Felix in de steigers'. Felix Meritis asked us to develop a visual identity.

Approach

Approach

Approach

Approach

Approach

Taking the classic facade typography as a staring point, we designed a fresh contemporary visual identity with clear reference to the building's rich legacy. The identity system was designed for multiple platforms to carry all sorts of content to communicate a wide variety of programming. The use of both modern and classic typography was applied throughout all communication materials.

Taking the classic facade typography as a staring point, we designed a fresh contemporary visual identity with clear reference to the building's rich legacy. The identity system was designed for multiple platforms to carry all sorts of content to communicate a wide variety of programming. The use of both modern and classic typography was applied throughout all communication materials.

Taking the classic facade typography as a staring point, we designed a fresh contemporary visual identity with clear reference to the building's rich legacy. The identity system was designed for multiple platforms to carry all sorts of content to communicate a wide variety of programming. The use of both modern and classic typography was applied throughout all communication materials.

Taking the classic facade typography as a staring point, we designed a fresh contemporary visual identity with clear reference to the building's rich legacy. The identity system was designed for multiple platforms to carry all sorts of content to communicate a wide variety of programming. The use of both modern and classic typography was applied throughout all communication materials.

Taking the classic facade typography as a staring point, we designed a fresh contemporary visual identity with clear reference to the building's rich legacy. The identity system was designed for multiple platforms to carry all sorts of content to communicate a wide variety of programming. The use of both modern and classic typography was applied throughout all communication materials.

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Stationery felix
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Result

Result

Result

Result

Result

The 'Felix Meritis in de steigers'-identity system has been supporting communication for over three years. It has proven to be the recognizable backbone of a very diverse programming, from classic ballet to political debates and from culinairy hotspot to electronic dance parties.

The 'Felix Meritis in de steigers'-identity system has been supporting communication for over three years. It has proven to be the recognizable backbone of a very diverse programming, from classic ballet to political debates and from culinairy hotspot to electronic dance parties.

The 'Felix Meritis in de steigers'-identity system has been supporting communication for over three years. It has proven to be the recognizable backbone of a very diverse programming, from classic ballet to political debates and from culinairy hotspot to electronic dance parties.

The 'Felix Meritis in de steigers'-identity system has been supporting communication for over three years. It has proven to be the recognizable backbone of a very diverse programming, from classic ballet to political debates and from culinairy hotspot to electronic dance parties.

The 'Felix Meritis in de steigers'-identity system has been supporting communication for over three years. It has proven to be the recognizable backbone of a very diverse programming, from classic ballet to political debates and from culinairy hotspot to electronic dance parties.

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Let's connect

Let's connect

Let's connect

Let's connect

Let's connect

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Contact

Contact

Contact

+31 (0)20 717 32 31
info@dogandpony.nl
www.dogandpony.nl

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+31 (0)20 717 32 31
info@dogandpony.nl
www.dogandpony.nl

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LinkedIn

+31 (0)20 717 32 31
info@dogandpony.nl
www.dogandpony.nl

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Address

Address

Address

Weesperstraat 388
1018 DN Amsterdam
The Netherlands

Google maps

Weesperstraat 388
1018 DN Amsterdam
The Netherlands

Google maps

Weesperstraat 388
1018 DN Amsterdam
The Netherlands

Google maps


Weesperstraat 388
1018 DN Amsterdam
The Netherlands

Google maps

Weesperstraat 388
1018 DN Amsterdam
The Netherlands

Google maps

©2019 DOG AND PONY B.V.

©2019 DOG AND PONY B.V.

©2019 DOG AND PONY B.V.

©2019 DOG AND PONY B.V.

©2019 DOG AND PONY B.V.