Branding an eminent house of culture in Amsterdam

Branding an eminent house of culture in Amsterdam

Branding an eminent house of culture in Amsterdam

Branding an eminent house of culture in Amsterdam

Branding an eminent house of culture in Amsterdam

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Identity
Felix Meritis

Identity
Felix Meritis

Identity
Felix Meritis

Identity
Felix Meritis

Identity
Felix Meritis

Background

Background

Background

Background

Background

Felix Meritis ('Happy through Merit') is an eminent house of culture in Amsterdam. It was founded in the 18th century and has been a meeting place for artists, scientists, entrepreneurs and politicians since.

Felix Meritis ('Happy through Merit') is an eminent house of culture in Amsterdam. It was founded in the 18th century and has been a meeting place for artists, scientists, entrepreneurs and politicians since.

Felix Meritis ('Happy through Merit') is an eminent house of culture in Amsterdam. It was founded in the 18th century and has been a meeting place for artists, scientists, entrepreneurs and politicians since.

Felix Meritis ('Happy through Merit') is an eminent house of culture in Amsterdam. It was founded in the 18th century and has been a meeting place for artists, scientists, entrepreneurs and politicians since.

Felix Meritis ('Happy through Merit') is an eminent house of culture in Amsterdam. It was founded in the 18th century and has been a meeting place for artists, scientists, entrepreneurs and politicians since.

Objective

Objective

Objective

Objective

Objective

In spring 2016 the building was subject to a profound renovation, taking at least two years. In the meantime, the building was still open to the public and an extensive cultural programming was put together under the name 'Felix in de steigers'. Felix Meritis asked us to develop a visual identity.

In spring 2016 the building was subject to a profound renovation, taking at least two years. In the meantime, the building was still open to the public and an extensive cultural programming was put together under the name 'Felix in de steigers'. Felix Meritis asked us to develop a visual identity.

In spring 2016 the building was subject to a profound renovation, taking at least two years. In the meantime, the building was still open to the public and an extensive cultural programming was put together under the name 'Felix in de steigers'. Felix Meritis asked us to develop a visual identity.

In spring 2016 the building was subject to a profound renovation, taking at least two years. In the meantime, the building was still open to the public and an extensive cultural programming was put together under the name 'Felix in de steigers'. Felix Meritis asked us to develop a visual identity.

In spring 2016 the building was subject to a profound renovation, taking at least two years. In the meantime, the building was still open to the public and an extensive cultural programming was put together under the name 'Felix in de steigers'. Felix Meritis asked us to develop a visual identity.

Approach

Approach

Approach

Approach

Approach

Taking the classic facade typography as a staring point, we designed a fresh contemporary visual identity with clear reference to the building's rich legacy. The identity system was designed for multiple platforms to carry all sorts of content to communicate a wide variety of programming. The use of both modern and classic typography was applied throughout all communication materials.

Taking the classic facade typography as a staring point, we designed a fresh contemporary visual identity with clear reference to the building's rich legacy. The identity system was designed for multiple platforms to carry all sorts of content to communicate a wide variety of programming. The use of both modern and classic typography was applied throughout all communication materials.

Taking the classic facade typography as a staring point, we designed a fresh contemporary visual identity with clear reference to the building's rich legacy. The identity system was designed for multiple platforms to carry all sorts of content to communicate a wide variety of programming. The use of both modern and classic typography was applied throughout all communication materials.

Taking the classic facade typography as a staring point, we designed a fresh contemporary visual identity with clear reference to the building's rich legacy. The identity system was designed for multiple platforms to carry all sorts of content to communicate a wide variety of programming. The use of both modern and classic typography was applied throughout all communication materials.

Taking the classic facade typography as a staring point, we designed a fresh contemporary visual identity with clear reference to the building's rich legacy. The identity system was designed for multiple platforms to carry all sorts of content to communicate a wide variety of programming. The use of both modern and classic typography was applied throughout all communication materials.

Result

Result

Result

Result

Result

The 'Felix Meritis in de steigers'-identity system has been supporting communication for over three years. It has proven to be the recognizable backbone of a very diverse programming, from classic ballet to political debates and from culinairy hotspot to electronic dance parties.

The 'Felix Meritis in de steigers'-identity system has been supporting communication for over three years. It has proven to be the recognizable backbone of a very diverse programming, from classic ballet to political debates and from culinairy hotspot to electronic dance parties.

The 'Felix Meritis in de steigers'-identity system has been supporting communication for over three years. It has proven to be the recognizable backbone of a very diverse programming, from classic ballet to political debates and from culinairy hotspot to electronic dance parties.

The 'Felix Meritis in de steigers'-identity system has been supporting communication for over three years. It has proven to be the recognizable backbone of a very diverse programming, from classic ballet to political debates and from culinairy hotspot to electronic dance parties.

The 'Felix Meritis in de steigers'-identity system has been supporting communication for over three years. It has proven to be the recognizable backbone of a very diverse programming, from classic ballet to political debates and from culinairy hotspot to electronic dance parties.

Let's connect

Let's connect

Let's connect

Let's connect

Let's connect

De Groene Draeck
Grasweg 79
1031 HX Amsterdam


Google maps

De Groene Draeck
Grasweg 79
1031 HX Amsterdam


Google maps

De Groene Draeck
Grasweg 79
1031 HX Amsterdam


Google maps


De Groene Draeck
Grasweg 79
1031 HX Amsterdam


Google maps

De Groene Draeck
Grasweg 79
1031 HX Amsterdam

Google maps

©2024 DOG AND PONY B.V.

©2024 DOG AND PONY B.V.

©2024 DOG AND PONY B.V.

©2024 DOG AND PONY B.V.

©2024 DOG AND PONY B.V.