Art Deco revisited

Art Deco revisited

Art Deco revisited

Art Deco revisited

Art Deco revisited

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Identity
Grand Theatre Breda

Identity
Grand Theatre Breda

Identity
Grand Theatre Breda

Identity
Grand Theatre Breda

Identity
Grand Theatre Breda

3c
7

Design elements were taken from the expressionist Art Deco building's interior

Design elements were taken from the expressionist Art Deco building's interior

Design elements were taken from the expressionist Art Deco building's interior

Design elements were taken from the expressionist Art Deco building's interior

Design elements were taken from the expressionist Art Deco building's interior

Background

Background

Background

Background

Background

Grand Theatre is situated in a unique historical building in the heart of the southern town of Breda. The expressionist Art Deco building was constructed in 1919 and was used as a theatre and cinema until 2007. Early 2016, the building was transformed into a bookstore annex espresso bar annex lunchroom.

Grand Theatre is situated in a unique historical building in the heart of the southern town of Breda. The expressionist Art Deco building was constructed in 1919 and was used as a theatre and cinema until 2007. Early 2016, the building was transformed into a bookstore annex espresso bar annex lunchroom.

Grand Theatre is situated in a unique historical building in the heart of the southern town of Breda. The expressionist Art Deco building was constructed in 1919 and was used as a theatre and cinema until 2007. Early 2016, the building was transformed into a bookstore annex espresso bar annex lunchroom.

Grand Theatre is situated in a unique historical building in the heart of the southern town of Breda. The expressionist Art Deco building was constructed in 1919 and was used as a theatre and cinema until 2007. Early 2016, the building was transformed into a bookstore annex espresso bar annex lunchroom.

Grand Theatre is situated in a unique historical building in the heart of the southern town of Breda. The expressionist Art Deco building was constructed in 1919 and was used as a theatre and cinema until 2007. Early 2016, the building was transformed into a bookstore annex espresso bar annex lunchroom.

Objective

Objective

Objective

Objective

Objective

We were asked to develop a visual identity for the new bookstore and catering concept that would incorporate the rich history of the building.

We were asked to develop a visual identity for the new bookstore and catering concept that would incorporate the rich history of the building.

We were asked to develop a visual identity for the new bookstore and catering concept that would incorporate the rich history of the building.

We were asked to develop a visual identity for the new bookstore and catering concept that would incorporate the rich history of the building.

We were asked to develop a visual identity for the new bookstore and catering concept that would incorporate the rich history of the building.

Approach

Approach

Approach

Approach

Approach

The design concept was centred around the Art Deco style of the 1920’s. Breda’s coat of arms, visible on different spots in the building, was abstracted into the primary logo.

The design concept was centred around the Art Deco style of the 1920’s. Breda’s coat of arms, visible on different spots in the building, was abstracted into the primary logo.

The design concept was centred around the Art Deco style of the 1920’s. Breda’s coat of arms, visible on different spots in the building, was abstracted into the primary logo.

The design concept was centred around the Art Deco style of the 1920’s. Breda’s coat of arms, visible on different spots in the building, was abstracted into the primary logo.

The design concept was centred around the Art Deco style of the 1920’s. Breda’s coat of arms, visible on different spots in the building, was abstracted into the primary logo.

grand illustraties v2_Artboard 1
10a
Logo-animation_sameplace
grand illustraties v2-02
grand illustraties v2-03

The logo is a flexible body, fit for usage for all of the building's purposes

The logo is a flexible body, fit for usage for all of the building's purposes

The logo is a flexible body, fit for usage for all of the building's purposes

The logo is a flexible body, fit for usage for all of the building's purposes

The logo is a flexible body, fit for usage for all of the building's purposes

8c
12
13
Grand Paper Bag 6
17

'An astonishing transformation from former cinema to breathtaking bookstore'

'An astonishing transformation from former cinema to breathtaking bookstore'

'An astonishing transformation from former cinema to breathtaking bookstore'

'An astonishing transformation from former cinema to breathtaking bookstore'

'An astonishing transformation from former cinema to breathtaking bookstore'

iPhone-X-mockup_grande v2
18 copy
17c

Since the opening in 2016, Grand Theatre hosted an abundance of events such as movie screenings and book launches

Since the opening in 2016, Grand Theatre hosted an abundance of events such as movie screenings and book launches

Since the opening in 2016, Grand Theatre hosted an abundance of events such as movie screenings and book launches

Since the opening in 2016, Grand Theatre hosted an abundance of events such as movie screenings and book launches

Since the opening in 2016, Grand Theatre hosted an abundance of events such as movie screenings and book launches

24
Grnd posters wall v2

Let's connect

Let's connect

Let's connect

Let's connect

Let's connect

 

Contact

Contact

Contact

+31 (0)20 717 32 31
info@dogandpony.nl
www.dogandpony.nl

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+31 (0)20 717 32 31
info@dogandpony.nl
www.dogandpony.nl

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LinkedIn

+31 (0)20 717 32 31
info@dogandpony.nl
www.dogandpony.nl

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Address

Address

Address

Weesperstraat 388
1018 DN Amsterdam
The Netherlands

Google maps

Weesperstraat 388
1018 DN Amsterdam
The Netherlands

Google maps

Weesperstraat 388
1018 DN Amsterdam
The Netherlands

Google maps


Weesperstraat 388
1018 DN Amsterdam
The Netherlands

Google maps

Weesperstraat 388
1018 DN Amsterdam
The Netherlands

Google maps

©2018 DOG AND PONY B.V.

©2018 DOG AND PONY B.V.

©2018 DOG AND PONY B.V.

©2018 DOG AND PONY B.V.

©2018 DOG AND PONY B.V.