NPO3: channel rebranding

NPO3: channel rebrandingelit

NPO3: channel rebranding

NPO3: channel rebranding

NPO3: channel rebranding

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Identity
Netherlands Public Broadcasting

Identity
Netherlands Public Broadcasting

Identity
Netherlands Public Broadcasting

Identity
Netherlands Public Broadcasting

Identity
Netherlands Public Broadcasting

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Concept-NPO3-screen-1-1sec

The goal is to encourage viewers to change the way they look at the world

The goal is to encourage viewers to change the way they look at the world

The goal is to encourage viewers to change the way they look at the world

The goal is to encourage viewers to change the way they look at the world

The goal is to encourage viewers to change the way they look at the world

Background

Background

Background

Background

Background

The NPO is a Dutch public broadcasting organisation that manages the public broadcasting services in the Netherlands. With a network of three nationwide television channels, six radio stations and a broad variety of online platforms, NPO is considered one of the major players in the Dutch media landscape.

The NPO is a Dutch public broadcasting organisation that manages the public broadcasting services in the Netherlands. With a network of three nationwide television channels, six radio stations and a broad variety of online platforms, NPO is considered one of the major players in the Dutch media landscape.

The NPO is a Dutch public broadcasting organisation that manages the public broadcasting services in the Netherlands. With a network of three nationwide television channels, six radio stations and a broad variety of online platforms, NPO is considered one of the major players in the Dutch media landscape.

The NPO is a Dutch public broadcasting organisation that manages the public broadcasting services in the Netherlands. With a network of three nationwide television channels, six radio stations and a broad variety of online platforms, NPO is considered one of the major players in the Dutch media landscape.

The NPO is a Dutch public broadcasting organisation that manages the public broadcasting services in the Netherlands. With a network of three nationwide television channels, six radio stations and a broad variety of online platforms, NPO is considered one of the major players in the Dutch media landscape.

Objective

Objective

Objective

Objective

Objective

Television channel NPO3 focusses on the younger generation of viewers and urges them to take a stand and claim their role in society by showing content that focusses on real stories featuring real people. We were asked to reintroduce their heritage brand, capturing the brand’s engaged vision of telling stories from real people.

Television channel NPO3 focusses on the younger generation of viewers and urges them to take a stand and claim their role in society by showing content that focusses on real stories featuring real people. We were asked to reintroduce their heritage brand, capturing the brand’s engaged vision of telling stories from real people.

Television channel NPO3 focusses on the younger generation of viewers and urges them to take a stand and claim their role in society by showing content that focusses on real stories featuring real people. We were asked to reintroduce their heritage brand, capturing the brand’s engaged vision of telling stories from real people.

Television channel NPO3 focusses on the younger generation of viewers and urges them to take a stand and claim their role in society by showing content that focusses on real stories featuring real people. We were asked to reintroduce their heritage brand, capturing the brand’s engaged vision of telling stories from real people.

Television channel NPO3 focusses on the younger generation of viewers and urges them to take a stand and claim their role in society by showing content that focusses on real stories featuring real people. We were asked to reintroduce their heritage brand, capturing the brand’s engaged vision of telling stories from real people.

Approach

Approach

Approach

Approach

Approach

To bring the brand back to life, we focused on the intrinsic motivation we uncovered during the process: to look at the world differently in order to see more and experience it in a more open fashion. It was crucial to convey the channel’s purpose: to document the world through multiple viewpoints and connect viewers with the world we live in. The challenge was to find a way to refresh the channel, keeping the heritage of the channel in mind and create an opportunity to literally show more in different ways. The solution was a dynamic grid based on the logo’s shape, where views from different angles and perspectives can be visualized in a dynamic lens framework.

To bring the brand back to life, we focused on the intrinsic motivation we uncovered during the process: to look at the world differently in order to see more and experience it in a more open fashion. It was crucial to convey the channel’s purpose: to document the world through multiple viewpoints and connect viewers with the world we live in. The challenge was to find a way to refresh the channel, keeping the heritage of the channel in mind and create an opportunity to literally show more in different ways. The solution was a dynamic grid based on the logo’s shape, where views from different angles and perspectives can be visualized in a dynamic lens framework.

To bring the brand back to life, we focused on the intrinsic motivation we uncovered during the process: to look at the world differently in order to see more and experience it in a more open fashion. It was crucial to convey the channel’s purpose: to document the world through multiple viewpoints and connect viewers with the world we live in. The challenge was to find a way to refresh the channel, keeping the heritage of the channel in mind and create an opportunity to literally show more in different ways. The solution was a dynamic grid based on the logo’s shape, where views from different angles and perspectives can be visualized in a dynamic lens framework.

To bring the brand back to life, we focused on the intrinsic motivation we uncovered during the process: to look at the world differently in order to see more and experience it in a more open fashion. It was crucial to convey the channel’s purpose: to document the world through multiple viewpoints and connect viewers with the world we live in. The challenge was to find a way to refresh the channel, keeping the heritage of the channel in mind and create an opportunity to literally show more in different ways. The solution was a dynamic grid based on the logo’s shape, where views from different angles and perspectives can be visualized in a dynamic lens framework.

To bring the brand back to life, we focused on the intrinsic motivation we uncovered during the process: to look at the world differently in order to see more and experience it in a more open fashion. It was crucial to convey the channel’s purpose: to document the world through multiple viewpoints and connect viewers with the world we live in. The challenge was to find a way to refresh the channel, keeping the heritage of the channel in mind and create an opportunity to literally show more in different ways. The solution was a dynamic grid based on the logo’s shape, where views from different angles and perspectives can be visualized in a dynamic lens framework.

The grid

The grid

The grid

The grid

The grid

To understand more of the world one needs to change perspective and take on a different view every once in a while. It's just a matter of observing; of decelerating or rather of speeding up, inverting and reflecting, zooming in and out, of changing focus. That was the creative starting point for the concept. The grid also determines the promo package that we developed for the channel. It is a modular system that can incorporate any piece of content, which means that every second of an evening’s programming can be displayed from start to finish.

To understand more of the world one needs to change perspective and take on a different view every once in a while. It's just a matter of observing; of decelerating or rather of speeding up, inverting and reflecting, zooming in and out, of changing focus. That was the creative starting point for the concept. The grid also determines the promo package that we developed for the channel. It is a modular system that can incorporate any piece of content, which means that every second of an evening’s programming can be displayed from start to finish.

To understand more of the world one needs to change perspective and take on a different view every once in a while. It's just a matter of observing; of decelerating or rather of speeding up, inverting and reflecting, zooming in and out, of changing focus. That was the creative starting point for the concept. The grid also determines the promo package that we developed for the channel. It is a modular system that can incorporate any piece of content, which means that every second of an evening’s programming can be displayed from start to finish.

To understand more of the world one needs to change perspective and take on a different view every once in a while. It's just a matter of observing; of decelerating or rather of speeding up, inverting and reflecting, zooming in and out, of changing focus. That was the creative starting point for the concept. The grid also determines the promo package that we developed for the channel. It is a modular system that can incorporate any piece of content, which means that every second of an evening’s programming can be displayed from start to finish.

To understand more of the world one needs to change perspective and take on a different view every once in a while. It's just a matter of observing; of decelerating or rather of speeding up, inverting and reflecting, zooming in and out, of changing focus. That was the creative starting point for the concept. The grid also determines the promo package that we developed for the channel. It is a modular system that can incorporate any piece of content, which means that every second of an evening’s programming can be displayed from start to finish.

Result

Result

Result

Result

Result

The design grid brings to life what’s at the heart of NPO3: the more people see of the world, the better they will understand it. It’s all about pushing boundaries, engaging different perspectives, innovative programming and captivating viewers; all in one place.

The design grid brings to life what’s at the heart of NPO3: the more people see of the world, the better they will understand it. It’s all about pushing boundaries, engaging different perspectives, innovative programming and captivating viewers; all in one place.

The design grid brings to life what’s at the heart of NPO3: the more people see of the world, the better they will understand it. It’s all about pushing boundaries, engaging different perspectives, innovative programming and captivating viewers; all in one place.

The design grid brings to life what’s at the heart of NPO3: the more people see of the world, the better they will understand it. It’s all about pushing boundaries, engaging different perspectives, innovative programming and captivating viewers; all in one place.

The design grid brings to life what’s at the heart of NPO3: the more people see of the world, the better they will understand it. It’s all about pushing boundaries, engaging different perspectives, innovative programming and captivating viewers; all in one place.

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On air styleguide

On air styleguide

On air styleguide

On air styleguide

On air styleguide

We delivered the NPO3's channel rebranding with an eloborate 'On air styleguide', offering all design elements of the new identity in an easy to use toolkit.

We delivered the NPO3's channel rebranding with an eloborate 'On air styleguide', offering all design elements of the new identity in an easy to use toolkit.

We delivered the NPO3's channel rebranding with an eloborate 'On air styleguide', offering all design elements of the new identity in an easy to use toolkit.

We delivered the NPO3's channel rebranding with an eloborate 'On air styleguide', offering all design elements of the new identity in an easy to use toolkit.

We delivered the NPO3's channel rebranding with an eloborate 'On air styleguide', offering all design elements of the new identity in an easy to use toolkit.

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The design grid brings to life what’s at the heart of NPO3: the more people see of the world, the better they will understand it

The design grid brings to life what’s at the heart of NPO3: the more people see of the world, the better they will understand it

The design grid brings to life what’s at the heart of NPO3: the more people see of the world, the better they will understand it

The design grid brings to life what’s at the heart of NPO3: the more people see of the world, the better they will understand it

The design grid brings to life what’s at the heart of NPO3: the more people see of the world, the better they will understand it

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In collaboration with
Woodwork, Massive Music

In collaboration with
Woodwork, Massive Music

In collaboration with
Woodwork, Massive Music

In collaboration with
Woodwork, Massive Music

In collaboration with
Woodwork, Massive Music

Let's connect

Let's connect

Let's connect

Let's connect

Let's connect

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Dog and Pony
+31 (0)20 717 32 31
info@dogandpony.nl

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Contact

Contact

Contact

+31 (0)20 717 32 31
info@dogandpony.nl
www.dogandpony.nl

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Facebook

LinkedIn

+31 (0)20 717 32 31
info@dogandpony.nl
www.dogandpony.nl

Instagram

Facebook

LinkedIn

+31 (0)20 717 32 31
info@dogandpony.nl
www.dogandpony.nl

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Facebook

LinkedIn

Address

Address

Address

Weesperstraat 388
1018 DN Amsterdam
The Netherlands

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Weesperstraat 388
1018 DN Amsterdam
The Netherlands

Google maps

Weesperstraat 388
1018 DN Amsterdam
The Netherlands

Google maps


Weesperstraat 388
1018 DN Amsterdam
The Netherlands

Google maps

Weesperstraat 388
1018 DN Amsterdam
The Netherlands

Google maps

©2019 DOG AND PONY B.V.

©2019 DOG AND PONY B.V.

©2019 DOG AND PONY B.V.

©2019 DOG AND PONY B.V.

©2019 DOG AND PONY B.V.