The ultimate cricket tournament

The ultimate cricket tournament

The ultimate cricket tournament

The ultimate cricket tournament

The ultimate cricket tournament

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Identity
Star Sports / Cricket Live

Identity
Star Sports / Cricket Live

Identity
Star Sports / Cricket Live

Identity
Star Sports / Cricket Live

Identity
Star Sports / Cricket Live

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An all-encompassing visual language for one of the biggest broadcast events in the world

An all-encompassing visual language for one of the biggest broadcast events in the world

An all-encompassing visual language for one of the biggest broadcast events in the world

An all-encompassing visual language for one of the biggest broadcast events in the world

An all-encompassing visual language for one of the biggest broadcast events in the world

Background

Background

Background

Background

Background

The Indian Premier League (IPL) is India’s principal annual cricket tournament. Attracting over 700 million viewers over the course of 2 months the IPL is the biggest sports property in the country, aired both nationwide and globally. For the IPL tournament the best cricket players from across the world come together in 8 teams, playing a fast and sensational tournament format captured in the property tagline: Best vs Best.

The Indian Premier League (IPL) is India’s principal annual cricket tournament. Attracting over 700 million viewers over the course of 2 months the IPL is the biggest sports property in the country, aired both nationwide and globally. For the IPL tournament the best cricket players from across the world come together in 8 teams, playing a fast and sensational tournament format captured in the property tagline: Best vs Best.

The Indian Premier League (IPL) is India’s principal annual cricket tournament. Attracting over 700 million viewers over the course of 2 months the IPL is the biggest sports property in the country, aired both nationwide and globally. For the IPL tournament the best cricket players from across the world come together in 8 teams, playing a fast and sensational tournament format captured in the property tagline: Best vs Best.

The Indian Premier League (IPL) is India’s principal annual cricket tournament. Attracting over 700 million viewers over the course of 2 months the IPL is the biggest sports property in the country, aired both nationwide and globally. For the IPL tournament the best cricket players from across the world come together in 8 teams, playing a fast and sensational tournament format captured in the property tagline: Best vs Best.

The Indian Premier League (IPL) is India’s principal annual cricket tournament. Attracting over 700 million viewers over the course of 2 months the IPL is the biggest sports property in the country, aired both nationwide and globally. For the IPL tournament the best cricket players from across the world come together in 8 teams, playing a fast and sensational tournament format captured in the property tagline: Best vs Best.

Objective

Objective

Objective

Objective

Objective

Acquiring the IPL broadcasting rights was a huge milestone for the Star Network. Our job was to take the newly developed broadcast format ‘Cricket Live’ and turn it into a celebrative and entertaining identity. The rich history of the IPL as well as the Star Sports identity were to be leading in the development of Cricket Live Broadcast Packaging.

Acquiring the IPL broadcasting rights was a huge milestone for the Star Network. Our job was to take the newly developed broadcast format ‘Cricket Live’ and turn it into a celebrative and entertaining identity. The rich history of the IPL as well as the Star Sports identity were to be leading in the development of Cricket Live Broadcast Packaging.

Acquiring the IPL broadcasting rights was a huge milestone for the Star Network. Our job was to take the newly developed broadcast format ‘Cricket Live’ and turn it into a celebrative and entertaining identity. The rich history of the IPL as well as the Star Sports identity were to be leading in the development of Cricket Live Broadcast Packaging.

Acquiring the IPL broadcasting rights was a huge milestone for the Star Network. Our job was to take the newly developed broadcast format ‘Cricket Live’ and turn it into a celebrative and entertaining identity. The rich history of the IPL as well as the Star Sports identity were to be leading in the development of Cricket Live Broadcast Packaging.

Acquiring the IPL broadcasting rights was a huge milestone for the Star Network. Our job was to take the newly developed broadcast format ‘Cricket Live’ and turn it into a celebrative and entertaining identity. The rich history of the IPL as well as the Star Sports identity were to be leading in the development of Cricket Live Broadcast Packaging.

Approach

Approach

Approach

Approach

Approach

As this was the first time that the IPL was broadcasted by Star Sports, the ambition was to focus mainly on the IPL fans, not dismissing the tournaments legacy while also staying true to the Star Sports brand. Inspired by the ‘best vs. best’-narrative and the ambition of Star Sports to celebrate the love of the game we focused on customizing the design system to facilitate fan ownership. 

As this was the first time that the IPL was broadcasted by Star Sports, the ambition was to focus mainly on the IPL fans, not dismissing the tournaments legacy while also staying true to the Star Sports brand. Inspired by the ‘best vs. best’-narrative and the ambition of Star Sports to celebrate the love of the game we focused on customizing the design system to facilitate fan ownership. 

As this was the first time that the IPL was broadcasted by Star Sports, the ambition was to focus mainly on the IPL fans, not dismissing the tournaments legacy while also staying true to the Star Sports brand. Inspired by the ‘best vs. best’-narrative and the ambition of Star Sports to celebrate the love of the game we focused on customizing the design system to facilitate fan ownership. 

As this was the first time that the IPL was broadcasted by Star Sports, the ambition was to focus mainly on the IPL fans, not dismissing the tournaments legacy while also staying true to the Star Sports brand. Inspired by the ‘best vs. best’-narrative and the ambition of Star Sports to celebrate the love of the game we focused on customizing the design system to facilitate fan ownership. 

As this was the first time that the IPL was broadcasted by Star Sports, the ambition was to focus mainly on the IPL fans, not dismissing the tournaments legacy while also staying true to the Star Sports brand. Inspired by the ‘best vs. best’-narrative and the ambition of Star Sports to celebrate the love of the game we focused on customizing the design system to facilitate fan ownership. 

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The broadcast identity was, next to English and Hindi, implemented in 4 different local languages

The broadcast identity was, next to English and Hindi, implemented in 4 different local languages

The broadcast identity was, next to English and Hindi, implemented in 4 different local languages

The broadcast identity was, next to English and Hindi, implemented in 4 different local languages

The broadcast identity was, next to English and Hindi, implemented in 4 different local languages

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The IPL is - after the Olympics and the FIFA World Cup - the largest sports event in the world

The IPL is - after the Olympics and the FIFA World Cup - the largest sports event in the world

The IPL is - after the Olympics and the FIFA World Cup - the largest sports event in the world

The IPL is - after the Olympics and the FIFA World Cup - the largest sports event in the world

The IPL is - after the Olympics and the FIFA World Cup - the largest sports event in the world

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Result

Result

Result

Result

Result

We created a dynamic, impactful identity in which graphic, motion and sonic design were developed simultaneously into an all-encompassing visual language. With this extensive broadcast identity package, StarSports  introduced the 'Cricket Live'-format in 46 countries, reaching over 700 million viewers across the world.

We created a dynamic, impactful identity in which graphic, motion and sonic design were developed simultaneously into an all-encompassing visual language. With this extensive broadcast identity package, StarSports  introduced the 'Cricket Live'-format in 46 countries, reaching over 700 million viewers across the world.

We created a dynamic, impactful identity in which graphic, motion and sonic design were developed simultaneously into an all-encompassing visual language. With this extensive broadcast identity package, StarSports  introduced the 'Cricket Live'-format in 46 countries, reaching over 700 million viewers across the world.

We created a dynamic, impactful identity in which graphic, motion and sonic design were developed simultaneously into an all-encompassing visual language. With this extensive broadcast identity package, StarSports  introduced the 'Cricket Live'-format in 46 countries, reaching over 700 million viewers across the world.

We created a dynamic, impactful identity in which graphic, motion and sonic design were developed simultaneously into an all-encompassing visual language. With this extensive broadcast identity package, StarSports  introduced the 'Cricket Live'-format in 46 countries, reaching over 700 million viewers across the world.

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In collaboration with
Addikt, Method.audio

In collaboration with
Addikt, Method.audio

In collaboration with
Addikt, Method.audio

In collaboration with
Addikt, Method.audio

In collaboration with
Addikt, Method.audio

Let's connect

Let's connect

Let's connect

Let's connect

Let's connect

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Dog and Pony
+31 (0)20 717 32 31
info@dogandpony.nl

 

Contact

Contact

Contact

+31 (0)20 717 32 31
info@dogandpony.nl
www.dogandpony.nl

Instagram

Facebook

LinkedIn

+31 (0)20 717 32 31
info@dogandpony.nl
www.dogandpony.nl

Instagram

Facebook

LinkedIn

+31 (0)20 717 32 31
info@dogandpony.nl
www.dogandpony.nl

Instagram

Facebook

LinkedIn

Address

Address

Address

Weesperstraat 388
1018 DN Amsterdam
The Netherlands

Google maps

Weesperstraat 388
1018 DN Amsterdam
The Netherlands

Google maps

Weesperstraat 388
1018 DN Amsterdam
The Netherlands

Google maps


Weesperstraat 388
1018 DN Amsterdam
The Netherlands

Google maps

Weesperstraat 388
1018 DN Amsterdam
The Netherlands

Google maps

©2018 DOG AND PONY B.V.

©2018 DOG AND PONY B.V.

©2018 DOG AND PONY B.V.

©2018 DOG AND PONY B.V.

©2018 DOG AND PONY B.V.