An identity system designed to move

An identity system designed to move

An identity system designed to move

An identity system designed to move 

An identity system designed to move

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Identity
TATA Motors Limited

Identity
TATA Motors Limited

Identity
TATA Motors Limited

Identity
TATA Motors Limited

Identity
TATA Motors Limited

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Visualising mobility for the future

Visualising mobility for the future

Visualising mobility for the future

Visualising mobility for the future

Visualising mobility for the future

Background

Background

Background

Background

Background

TATA Motors is India’s largest automotive brand with a portfolio spanning infrastructure, commercial and passenger mobility solutions, and expanded presence in over 175 countries across the globe.

TATA Motors is India’s largest automotive brand with a portfolio spanning infrastructure, commercial and passenger mobility solutions, and expanded presence in over 175 countries across the globe.

TATA Motors is India’s largest automotive brand with a portfolio spanning infrastructure, commercial and passenger mobility solutions, and expanded presence in over 175 countries across the globe.

TATA Motors is India’s largest automotive brand with a portfolio spanning infrastructure, commercial and passenger mobility solutions, and expanded presence in over 175 countries across the globe.

TATA Motors is India’s largest automotive brand with a portfolio spanning infrastructure, commercial and passenger mobility solutions, and expanded presence in over 175 countries across the globe.

Objective

Objective

Objective

Objective

Together with our Grit-partner Addikt and Codesign we partnered with TATA Motors to create a holistic brand identity system, that expresses rejuvenated direction for the automotive giant.

Together with our Grit-partner Addikt and Codesign we partnered with TATA Motors to create a holistic brand identity system, that expresses rejuvenated direction for the automotive giant.

Together with our Grit-partner Addikt and Codesign we partnered with TATA Motors to create a holistic brand identity system, that expresses rejuvenated direction for the automotive giant.

Together with our Grit-partner Addikt and Codesign we partnered with TATA Motors to create a holistic brand identity system, that expresses rejuvenated direction for the automotive giant.

Approach

Approach

Approach

Approach

As TATA Motors publishes over 300 commercial communications per day, produced by numerous advertising agencies, it was crucial to create a waterproof and easy accessible identity system. Expressions should emit one strong brand across all products and markets, resulting in one strong voice across all communication, designed to be expressive, bold and thoughtful.

As TATA Motors publishes over 300 commercial communications per day, produced by numerous advertising agencies, it was crucial to create a waterproof and easy accessible identity system. Expressions should emit one strong brand across all products and markets, resulting in one strong voice across all communication, designed to be expressive, bold and thoughtful.

As TATA Motors publishes over 300 commercial communications per day, produced by numerous advertising agencies, it was crucial to create a waterproof and easy accessible identity system. Expressions should emit one strong brand across all products and markets, resulting in one strong voice across all communication, designed to be expressive, bold and thoughtful.

As TATA Motors publishes over 300 commercial communications per day, produced by numerous advertising agencies, it was crucial to create a waterproof and easy accessible identity system. Expressions should emit one strong brand across all products and markets, resulting in one strong voice across all communication, designed to be expressive, bold and thoughtful.

As TATA Motors publishes over 300 commercial communications per day, produced by numerous advertising agencies, it was crucial to create a waterproof and easy accessible identity system. Expressions should emit one strong brand across all products and markets, resulting in one strong voice across all communication, designed to be expressive, bold and thoughtful.


Result


Result


Result

Result

Result

The new brand system unifies and brings alive the diverse world of TATA Motors as one strong mobility brand. It gives voice to the reinvigoration of one of India’s most trusted brands, and expresses its readiness today for mobility of the future with a fresh, bold language. The agile system adapts for content across diverse touchpoints and segments (passenger & commercial), while establishing bold recall for the TATA Motors.

The new brand system unifies and brings alive the diverse world of TATA Motors as one strong mobility brand. It gives voice to the reinvigoration of one of India’s most trusted brands, and expresses its readiness today for mobility of the future with a fresh, bold language. The agile system adapts for content across diverse touchpoints and segments (passenger & commercial), while establishing bold recall for the TATA Motors.

The new brand system unifies and brings alive the diverse world of TATA Motors as one strong mobility brand. It gives voice to the reinvigoration of one of India’s most trusted brands, and expresses its readiness today for mobility of the future with a fresh, bold language. The agile system adapts for content across diverse touchpoints and segments (passenger & commercial), while establishing bold recall for the TATA Motors.

The new brand system unifies and brings alive the diverse world of TATA Motors as one strong mobility brand. It gives voice to the reinvigoration of one of India’s most trusted brands, and expresses its readiness today for mobility of the future with a fresh, bold language. The agile system adapts for content across diverse touchpoints and segments (passenger & commercial), while establishing bold recall for the TATA Motors.

The new brand system unifies and brings alive the diverse world of TATA Motors as one strong mobility brand. It gives voice to the reinvigoration of one of India’s most trusted brands, and expresses its readiness today for mobility of the future with a fresh, bold language. The agile system adapts for content across diverse touchpoints and segments (passenger & commercial), while establishing bold recall for the TATA Motors.

A dynamic design system to showcase all content in one voice

A dynamic design system to showcase all content in one voice

A dynamic design system to showcase all content in one voice

A dynamic design system to showcase all content in one voice

A dynamic design system to showcase all content in one voice

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A non linear motion that flows with wipes to reveal content

A non linear motion that flows with wipes to reveal content

A non linear motion that flows with wipes to reveal content

A non linear motion that flows with wipes to reveal content

A non linear motion that flows with wipes to reveal content

An online Brand Hub was created to enable 60+ creative agencies to efficiently deploy the new identity system throughout all communication

An online Brand Hub was created to enable 60+ creative agencies to efficiently deploy the new identity system throughout all communication

An online Brand Hub was created to enable 60+ creative agencies to efficiently deploy the new identity system throughout all communication

An online Brand Hub was created to enable 60+ creative agencies to efficiently deploy the new identity system throughout all communication

An online Brand Hub was created to enable 60+ creative agencies to efficiently deploy the new identity system throughout all communication

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We created a sonic identity that captures TATA Motors mentality and is usable on mulitiple communication levels

We created a sonic identity that captures TATA Motors mentality and is usable on mulitiple communication levels

We created a sonic identity that captures TATA Motors mentality and is usable on mulitiple communication levels

We created a sonic identity that captures TATA Motors mentality and is usable on mulitiple communication levels

We created a sonic identity that captures TATA Motors mentality and is usable on mulitiple communication levels

In collaboration with
Addikt, Codesign, Soundware Amsterdam

In collaboration with
Addikt, Codesign, Soundware Amsterdam

Let's connect

Let's connect

Let's connect

Let's connect

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Contact

Contact

Contact

+31 (0)20 717 32 31
info@dogandpony.nl
www.dogandpony.nl

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+31 (0)20 717 32 31
info@dogandpony.nl
www.dogandpony.nl

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+31 (0)20 717 32 31
info@dogandpony.nl
www.dogandpony.nl

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Address

Address

Address

Weesperstraat 388
1018 DN Amsterdam
The Netherlands

Google maps

Weesperstraat 388
1018 DN Amsterdam
The Netherlands

Google maps

Weesperstraat 388
1018 DN Amsterdam
The Netherlands

Google maps


Weesperstraat 388
1018 DN Amsterdam
The Netherlands

Google maps

Weesperstraat 388
1018 DN Amsterdam
The Netherlands

Google maps

©2019 DOG AND PONY B.V.

©2019 DOG AND PONY B.V.

©2019 DOG AND PONY B.V.

©2019 DOG AND PONY B.V.

©2019 DOG AND PONY B.V.